Pitching a PR Campaign to
KetchumUK CEO Jo-Ann Robertson
Imagine: you're 20 years old and sitting at the conference table at one of the largest and most prestigious PR firms in the world. You hear from several account executives about the work they do, what agency life is like and the beauty of a job where no two days are the same.
Then, you are given a "brief" and 30 minutes for your team to develop a full pitch for a campaign to launch a new product...to the CEO!