PR AND SOCIAL MEDIA
It's a college course. It's an evolving field. It's what is happening right now, today, in professional communication. It's what I see my students working in and with in the near and far future. The silos separating traditional advertising, PR and marketing have fallen...AND THAT'S A GREAT THING. It means that the constraints are off -- now, use everything in the "tool box" to reach that objective, conquer that long-term goal, wrestle in that short-term mission. With today's technology, "reach," "frequency," "voice," "connecting," and so much more is IN.YOUR.HANDS. The world is not just your oyster, it is your network. This is a college course that just helps you connect and learn the art of social media.
Learning to become social media
SCIENTISTS, MANAGERS, STRATEGISTS
This course is divided into three distinct sections, designed to achieve key learning outcomes. First, we examine the current state of social media and, as social media scientists, peel back the layers on content to learn why it became contagious or caught on. We are guided in that quest by "Contagious: Why things catch on" by Wharton professor and researcher Jonah Berger. Students also are challenged to create engaging content, from visual posts to infographics and blogs. Next, students take on a real job: to work as social media managers in support of our Mason Comm Fall Forum, working in teams by platform. Student finish the semester as social media strategists by creating and testing a campaign that addresses a social issue of concern to Mason students.
Practical application and personal branding:
BUILD A PROFESSIONAL TWITTER NETWORK
To learn strategic use of social media, students tackle a semester-long project to build a Twitter presence. Postings about guest speakers help draw connections to working professionals, especially since they are Mason Comm alumni. Participating in a Twitter Chat also helps provide reach into like-minded professionals. #MimsPR
Hands-On Experience: Run a Social Media Campaign
Generate awareness and RSVPs
Provide positive exposure for mentors
The best way to gain skills in strategic use of social media is to tackle a project with well-defined, measurable objectives. Students in 2019 PR & Social Media assumed the job of social media managers in support of the Mason Comm department's annual fall forum. Working in teams by platform, students organized disciplined campaigns with content created to match strategies and reach the objectives. More than 120 unique posts over 15 days helped drive RSVPs and attendance of 200 students for this interactive, small-group mentoring event.
TWITTER & FREE LANCE TEAM RESULTS