This is the time of the historic, global pandemic. The Coronavirus is disrupting every facet of every life on the Earth. It's a difficult time to be any one of any age undertaking any thing.
Spring semester, 2020 started off like any other semester, students returning to campus after winter break right after Martin Luther King day. Students in PR & Social Media immediately set to work on a heavy schedule of assignments leading up to spring break and their multi-faceted, team-based Social Media for Social Good campaigns. After spring break, they looked forward to the luxury of time to research, brainstorm, and plan the campaign. Next, after the content was carefully created to implement strategy, teams would launch the campaign with an aggressive schedule of posts, wrap up, gather results and close out the semester by presenting their work.
It didn't quite work out that way.
Instead, Mason's spring break was extended a week as administrators grappled with how to best protect the community. Students returned to class, but not to campus. Class continued, but not face to face. Our cohort-designed, hands-on learning, and team-based course had to become a virtual, distance-learning one.
It did work out. It just worked out differently.
Spring semester, 2020 started off like any other semester, students returning to campus after winter break right after Martin Luther King day. Students in PR & Social Media immediately set to work on a heavy schedule of assignments leading up to spring break and their multi-faceted, team-based Social Media for Social Good campaigns. After spring break, they looked forward to the luxury of time to research, brainstorm, and plan the campaign. Next, after the content was carefully created to implement strategy, teams would launch the campaign with an aggressive schedule of posts, wrap up, gather results and close out the semester by presenting their work.
It didn't quite work out that way.
Instead, Mason's spring break was extended a week as administrators grappled with how to best protect the community. Students returned to class, but not to campus. Class continued, but not face to face. Our cohort-designed, hands-on learning, and team-based course had to become a virtual, distance-learning one.
It did work out. It just worked out differently.
The Plan: 15 weeks of Career-Prep
in Social Media and PR
Social Media Scientists |
Social Media Managers |
Social Media Strategists |
Students examine content and analyze it: what made this catch on? What traits did this content have that made it contagious? Why did it go viral.
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To practice using social media strategically, teams helped promote tthe campus SSAC' Safe Spring Break Awareness Week, with impressive results.
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Amidst the pandemic, teams wisely chose NOT to launch certain campaigns and actively promoted others that were sensitive to the new virus environment.
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STRATEGIC PERSONAL BRANDING:
Getting ready to launch
A Myers-Brigg styled questionnaire and an online persona assessment assignment helped everyone with the sometimes difficult process of defining "Who I Am." Students crafted a 90-120 second video to begin to share exactly how they want the world to see them.
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