I have a love-hate relationship with my PR & Social Media course. I love it because students and I journey through the latest trends and tech developments together, while mastering the mission of strategic messaging on social media. It is just so darn interesting, every day, to review what's new.
To competently teach this course, however, requires significant upkeep. Any professor of a social media class has to stay abreast of social media in every aspect and has to have his or her hands in deep -- that means being online and engaged regularly, or as some call it feeding the beast. It also means that the syllabus has to be completely overhauled in order to stay current.
I like students to walk out of my classroom with something tangible that will demonstrate to potential employers skills that say I can do this. This fall, students will be able to take a social media platform management course free of charge and take an exam to become Hootsuite Certified. It was only fair that I sample the course and take the exam too, which I've completed and fortunately passed.