It all starts with...having something to say.
Students in Mason's PR & Social Media class (@mimsPR COMM 388) have spent the semester studying social media engagement. They read a book about what makes things catch on, "Contagious" by Wharton Professor Jonah Berger. They analyzed an exemplar digital campaign, like "Dove Real Beauty: Sketches." They reviewed 30 "snapshots" of digital campaigns, like the Honda "Cheerance Event" and GoPro's "Hero" campaign.
Then, students were asked to "start a conversation" about a social issue they cared about.
The result? Five short videos produced using simple digital cameras or cell phone cameras. The focus of the assignment was on the clarity of the message and using traits to help it "catch on."
Friends Don't Let Friends Do Stupid Things. https://www.youtube.com/watch?v=5i8eKrWxsPo
Voting Matters. https://www.youtube.com/watch?v=dd13PmL1v18
#IAmMason, #WeAreMason. Celebrating Diversity. https://www.youtube.com/watch?v=dd13PmL1v18
Let's Talk About the Elephant on Campus. https://www.youtube.com/watch?v=6Ae_eiyTiCk&feature=youtu.be
Think Beyond Pink. Rainbow of Ribbons. https://youtu.be/Kh4RWqeOwOg
Check back December 8 for results on their social media relations tactics and how well their videos were able to start a conversation.