A second team, #MentalHealth4Commonwealth, is working in concert to increase awareness of Mason resources and urge students to use them. To help with connecting, the teams used multiple tools and apps in an integrated approach, creating dedicated Instagram accounts, hosting a virtual Twitch session, a podcast, running Instagram stories, and posts directing students to campus resources. #MOTIVATE MASON for academic health #JUSTDIDIT for physical health The #MotivateMason team is addressing what the team calls “academic health issues.” “We all are having more trouble this semester than ever before staying on top of the course work and due dates,” said senior Zander Leon. His team created a LinkTree of resources and an electronic calendar to help with organization and deadlines. The #JustDidIt team addressed “physical health” to get students up and running, literally, or up and exercising. Posts challenged everyone to share personal efforts and called on others to do the same, building user-generated content. #GRADCHECKLIST, #GMUSENIORQUOTE Senior Jacob Frehn, who graduates in December 2020, led a team to help students prepare to graduate. “This year has certainly been a curveball, especially for those nearing graduation,” he said. The #GMUGradChecklist campaign reminds students to check off needed to-do items and their #GMUSeniorQuote posts share advice and farewell messages which, according to senior Sarah Proctor, “infuses some much-needed joy into these final days of our Mason career.” “At a time when we can’t connect in person, we’re encouraging seniors to share and to celebrate our achievements online,” she said.
"WE CARE, WE SHARE" Professor Mims found students’ dedication to the group projects impressive. “Group projects always present an interesting set of challenges in any course, even during the best of times. Virtual course meetings make those projects even more difficult to plan and execute but these students found some passion in their mission. It’s also part of our course lessons on why things catch on – ‘people share when they care.’”
The Public Relations and Social Media course is an elective with no prerequisites and is open to all Mason students. Offered both fall and spring semesters, the course blends theory with hands-on practice with content creation, social media management, and strategic messaging and execution. For more information on the course, contact Professor Mims at [email protected] or find her on Twitter @MimsR or https://mimspr.weebly.com/
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Suzanne Lowery MimsTeaching PR and launching careers = best job in the world. Archives
April 2024
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