It's called P-E-S-O. Working in PR and marketing today demands an integrated approach, using all of the available tools. Social media altered PR as it had been practiced for 100 years...in a good way, a really, really good way. The E in P-E-S-O stands for earned media, meaning media coverage by outlets other than your own. Gaining that attention can turn your news release or website post into valuable engagement with your key audience and sometimes even send it into 'virality.' Becoming effective in media relations relies upon a keen understanding of how journalists think, write and work. This Muck Rack course is a leap toward that understanding. (I never ask my students to do something I haven't tried myself...so this is now on track for my spring Writing for PR course in 2021.
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Suzanne Lowery MimsTeaching PR and launching careers = best job in the world. Archives
April 2024
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