Jonah Berger, Ph.D, assistant professor of marketing, The Wharton School, University of Pennsylvania
Regina Luttrell, Ph.D., assistant professor of public relations and social media, Eastern Michigan University
Guy Kawasaki, Silicon Valley-based best-selling author, speaker, social media expert and currently the chief evangelist for Canva.
Think like Berger, chat like Luttrell, connect like Guy…
…but do it in your own, authentic voice. This sums up fall semester of PR & Social Media Engagement at George Mason University. Social media experts and authors Jonah Berger, Regina Luttrell, Guy Kawasaki and others will guide us through the effective use of social media in public relations today. We will use their words as our texts. Their words are provocative; they force us to examine the how and why of social media interactions. Then we tackle their propositions about the science of sharing in a very hands-on, practical way. It is rewarding, and some say, fun.
The toughest challenge for the professor? It is not, as you might think, the task of becoming adept at all social tactics or in-the-moment current on the latest apps. What is sometimes agonizingly hard is selecting what we will not cover in our 15 weeks (a mere 28 sessions due to Thanksgiving and Columbus Day!)
With classes just 25 days away, I’m finishing our schedule of in-class work and assignments. It is painful to choose between an amazing on-point NPR Invisibilia podcast about the N Train Gossip Twitter case and how CopWatch video tactics impact both police and citizen behavior.
What makes the course schedule even trickier is that something will happen that trumps whatever I had planned. Like what? Like when the ALS Ice Bucket Challenge came out of nowhere or Ellen DeGeneres’ selfie broke the Twitterverse records. That, however, is what makes this an exciting course for me and (I hope) for 30 Mason students. Looking forward to September 1.